Marketing & Customer Service
Assessing Current and Future Risk to the Business through the Regulatory Pipeline with Tiffany Edwards
You must login to access this content.
Read MoreAvatar-Powered Marketing: The Game-Changing Strategy For Social Media, Content Creation and Marketing Success with Jodi Bourne
You must login to access this content.
Read MoreInside-Out Success: How Getting Culture Right Internally Translates to Happy Customers with Lauren Madewell
You must login to access this content.
Read MoreThe Three Ps of Brand Standards: People, Process, and Promise
2021 VR Women’s Summit – The Three Ps of Brand Standards: People, Process, and Promise with Koryn Okey With increased focus on contactless check-in and less one-on-one interaction with guests, it’s critical for teams to be aligned on company brand and service standards. How do you hire (and train) your team to execute on internal…
Read MoreWorld-Class OTAs: Podcast Hosts Alex & Annie Put Got2Go in the Hot Seat
2021 VR Women’s Summit – Building a World-Class OTA: Podcast Hosts Alex & Annie Put Got2Go in the Hot Seat with Annie Holcombe and Alex Husner Coming to you LIVE from the Ritz Carlton New Orleans, the Alex & Annie Real Women of Vacation Rentals Podcast puts an emerging OTA in the hot seat, and…
Read MoreFundamental Shifts Shaping the Digital Marketing Landscape
2021 VR Women’s Summit: Fundamental Shifts Shaping the Digital Marketing Landscape with Vanessa Humes Do you need digital marketing when things are good? You may have been up to speed on marketing tactics and trends pre-COVID, but vacation rental marketing is rapidly transitioning―with the demand for SEO to drive direct bookings and traffic at its…
Read MoreNavigating Negative Reviews
2021 VR Women’s Summit: Navigating Negative Reviews with Jennifer Frankenstein-Harris and Ashley Kubiszyn We all do it. We let the rare unhappy guest (or owner) steal our joy and crush our self-esteem no matter how unreasonable their complaints are. Why do we allow this? Because we are passionate, caring, hardworking professionals who work tirelessly to…
Read MoreThe Magic Fairy Dust of Guest Loyalty with Tyann Marcink Hammond
Guest loyalty is directly related to profitability, brilliant guest experience, and social responsibility. Learn how to build your own private army of loyal guests with an action plan and examples of true guest stories on how to (and how not to) achieve it. Tyann Marcink Hammond, Touch Stay, Branson Family Retreats, Missouri Haus, VR…
Read MoreA League of Their Own: Polish through Professionalization
2021 VR Women’s Summit – A League of Their Own: Polish through Professionalization with Brandy Canaley, Violet Carlsberg, Ashley Kubiszyn, Joy Ritter, and moderated by Jinnie Templin There’s momentum behind a professionalization movement in the vacation rental industry, but the path to professionalizing looks different for all of us. From property operations to guest communications,…
Read MoreUsing Virtual Tours to Stand Out and Win Inventory
2021 VR Women’s Summit: Using Virtual Tours to Stand Out and Win Inventory with Ashley Kraft, Rebecca Lombardo, Alex Husner, and Jill Schott What exactly is a virtual tour? And how do you know which type is right for your home(s)? Vrbo estimates a 15-18 percent higher lift on properties with a virtual tour, and…
Read More