What if the reason your marketing isn’t working has nothing to do with your Instagram stories or email frequency, but because you’re hiding the very thing that makes you extraordinary? After staying in more than 70 vacation rentals and 11+ years marketing them, I’ve discovered what’s missing from most vacation rental marketing: the heart of your hospitality. Too many incredible hosts are out there throwing spaghetti at the wall, marketing empty dates and amenity lists instead of showcasing the thoughtful touches, local expertise, and genuine care that make their properties special. In this no-BS session, you’ll learn exactly how to extend your hospitality throughout the entire guest journey—from first click to five-star review—so you can stop competing on price, build trust with potential guests, and increase bookings from guests you love to host.