The short-term rental world has evolved, but some marketing strategies are still stuck in 2012 (looking at you, spray-and-pray email blasts). In this fun and actionable session, we’ll demystify what a marketing funnel actually is, break down how it maps to the guest journey, and explore why many teams feel stuck, even when they’re doing “all the right things.” Then we’ll dive into fresh, underutilized marketing channels that can unlock real growth, all powered by smarter data and better alignment (no data science degree required!). Expect laughter, lightbulbs, real-world examples, and a mini workshop with a takeaway checklist you can actually use. Whether you’re new to marketing or just ready for a smarter approach, you’ll leave with clarity, confidence, and a funnel that finally makes sense.