OTAs spend millions optimizing their platforms to convert travelers at every step. So how can your website compete—and even outperform—in the age of AI?

In this session, Alex Husner and Annie Holcombe—industry veterans who’ve worked on both sides of the equation—will walk through a practical website checklist inspired by the best strategies from leading OTAs, adapted for the modern guest journey. You’ll learn how to apply AI-driven insights to your own site, from photo presentation and amenity filters to content, tech stack, and search readiness.

We’ll explore the evolving dynamics of AI in travel search, how OTAs are using it to drive conversions, and what vacation rental companies need to do to keep up—whether through direct bookings, OTA listings, or both.

This session will equip you with the tools to make your website not just look good—but perform where it matters most.