In today’s competitive market, it is more important than ever to use your marketing dollars effectively. Understanding which KPIs (key performance indicators) should guide your investments and strategy is pivotal to your success. In this session, RealTech’s Mia Cole and Aubrie Holcombe will give attendees a platform-by-platform overview of the metrics that really matter for gauging success and which ones are smoke and mirrors. Using practical examples, they’ll walk attendees through how trends in performance data and audience user signals impacted strategic shifts in client marketing campaigns to generate traction and increase return on investment.