Fundamental Shifts Shaping the Digital Marketing Landscape

2021 VR Women’s Summit: Fundamental Shifts Shaping the Digital Marketing Landscape with Vanessa Humes Do you need digital marketing when things are good? You may have been up to speed on marketing tactics and trends pre-COVID, but vacation rental marketing is rapidly transitioning―with the demand for SEO to drive direct bookings and traffic at its…

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Navigating Negative Reviews

2021 VR Women’s Summit: Navigating Negative Reviews with Jennifer Frankenstein-Harris and Ashley Kubiszyn We all do it. We let the rare unhappy guest (or owner) steal our joy and crush our self-esteem no matter how unreasonable their complaints are. Why do we allow this? Because we are passionate, caring, hardworking professionals who work tirelessly to…

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The Three Ps of Brand Standards: People, Process, and Promise

2021 VR Women’s Summit – The Three Ps of Brand Standards: People, Process, and Promise with Koryn Okey With increased focus on contactless check-in and less one-on-one interaction with guests, it’s critical for teams to be aligned on company brand and service standards. How do you hire (and train) your team to execute on internal…

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How to Capture Additional Income from Each Booking with Shauna Simmonds

BnSellit’s COO, Shauna Simmonds, will discuss a new and exciting way to capture additional revenue from your short-term rental properties. Introducing BnSellit’s innovative app that gives rental operators a platform to sell or rent items to guests during their stay. Short-term rental guests will enjoy a unique shopping experience to enhance their stay. Learn about…

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Rise of “Voice” within the Hospitality Industry with Amazon’s Dana Alia

Learn how voice technology can delight your guests and improve your property’s productivity from the experts at Alexa. Alexa Smart Properties for Hospitality provides device fleet management to build Alexa capabilities at scale. Simplify guest tasks—play music, check the weather, research local activities, contact the property manager, and even check out—all with Alexa. Find out…

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The Magic Fairy Dust of Guest Loyalty with Tyann Marcink Hammond

Guest loyalty is directly related to profitability, brilliant guest experience, and social responsibility. Learn how to build your own private army of loyal guests with an action plan and examples of true guest stories on how to (and how not to) achieve it.   Tyann Marcink Hammond, Touch Stay, Branson Family Retreats, Missouri Haus, VR…

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