Kara Kacmarcik

Kara has over 23 years of marketing and operational experience within the vacation rental industry. In her previous role, she led a team of digital marketing account managers and specialists, while managing the overall marketing strategies for a portfolio of large vacation rental clients. She was responsible for driving the strategic direction of the Digital Marketing Team with a focus on providing proactive client service. Other core responsibilities included team building, training, leadership. mentoring, client onboarding, client retention, account management, and meeting revenue and utilization targets. Kara is a frequent presenter/moderator/panelist on webinars and at industry conferences.

A New England native, Kara grew up in Connecticut, attended Colby College in Maine, and has lived in Miami and Killington, VT. Eventually, she found her way back to her roots, nestled in her home state alongside her husband, two daughters (ages 12 and 15), and two dogs. When not in the office, you can find Kara on the sidelines of her girls’ sporting events, either as a spectator or coach. Fueled by a passion for sports, Kara coaches her daughter’s U13 travel soccer team, cheers on the sidelines of the varsity field hockey games for her older daughter, and is always training hard for the next race!