Natalia Holshouser

Natalia Holshouser is the Owner and COO of Coastal Carolina Vacations, a locally owned company recognized for its high-performing operations, strong team culture, and trusted presence along North Carolina’s Outer Banks. Since starting her career in 2010, she’s focused on building efficient, empowered teams—equipping them with the tools, training, and mindset that fuel long-term performance.

Originally from Bogotá, Colombia, Natalia absolutely loves operations. She’s passionate about the systems, structure, and strategy that make teams run smoothly—and even more passionate about supporting the people behind them. Innovation, efficiency, and collaboration are at the heart of her leadership, as she continuously explores smarter ways to work through automation, process design, and tech-forward solutions.

She currently serves as Chair of Content for the Vacation Rental Housekeeping Professionals (VRHP) within VRMA, where she helps shape national conversations and educational content for all back-of-house departments—from frontline staff to executive leadership—advancing standards, training, and operational excellence across the industry.