2021 VR Women’s Summit – Create a Powerful Brand: Lead & Grow a Passionate Business Following with Amber Hurdle

How to brand and differentiate yourself from your competition and build trust with your customers, potential customers, and employees can be wildly frustrating without the right road map. In this fast-paced session seasoned brand expert, Amber Hurdle, walks you through the #1 secret to brand clarity; how to leverage the connectivity of a business brand, personal brand, and employer brand; empowering you to get a head start on marketing and recruiting; and how to create THE essential statement that will guide not just your marketing, but your leadership for years to come. Through this engaging presentation attendees will leave with the vision and confidence to craft their brand promise and a plan of action to share their brand story with the world—eliminating confusion, awkward elevator pitches at networking events, shoddy social media posts, ambiguous website copy, and more. Freshly equipped with next steps, participants will boldly attract the right customers and employees who are perfectly poised to pay for or promote the product or service they offer.

Amber Hurdle, Author & Speaker, Amber Hurdle Consulting

As the CEO of Amber Hurdle Consulting, Amber uses both science and marketing principles to strengthen customers’ brands from the inside out. By uniting the power of unified personal, employer, and business brands she helps overcome business problems like ineffective marketing and recruiting, losing market share, underperformance, and leadership gaps. Amber understands how to accelerate success as a teen mom turned powerhouse businesswoman, having worked with celebrities, executives, and Fortune 100 companies. She was recognized among the “Top 40 Under 40” by the Nashville Business Journal, the Nashville Area Chamber’s Emerging Leader Awards, and by Global Gurus in the top 30 brand professionals for both 2020 and 2021. Her clients include large brands such as FedEx Ground, Marriott Hotels, and Stella & Dot, as well as small businesses who want to play big. Her book, The Bombshell Business Woman: How to Become a Bold, Brave, Female Entrepreneur is the perfect complement to her weekly podcast, Velvet Machete Leadership Podcast with Amber Hurdle, both of which were designed to serve driven, professional women.