We all hear that “data is king,” “communication is key,” and “people are what sets you above the rest,” but what internal processes and communication standards do you have around these essential components of your business? Learn how to establish the five fundamentals that will enable your team to thrive while giving management built-in accountability measures: Vision, People, Data, Issues, and Traction. Sharon Keefe will demonstrate the significance of people and the processes they follow in every corner of your organization. Wouldn’t you like to free up your team’s capacity, and create more time and energy to move your business ahead?

Sharon Keefe, Principal, VRMAdvocate

Sharon Keefe’s roles in the hospitality space over the past 19 years have exposed her to a broad spectrum of business models, best practices and industry standards. She’s come alongside teams to include every layer of management and every department from guest services to maintenance to advocate for working smarter with proven practices that drive growth in every facet.

More about VRMAdvocate: Whether you’re exploring the Vacation Rental Management space as a new venture or you’re charting the waters as a seasoned veteran, challenges exist in your operation as the marketplace continues to evolve. Part of the challenge resides in the pace of change with OTAs, regulations and the rise in guest satisfaction rates influencing your profit margins; however, one continual change is your team. The team members and their roles will never stay exactly the same and they shouldn’t. If you are seeking ways to master the profitability of your business, then your team should by changing in dynamic ways. Sharon’s coaching services take an entirely comprehensive view at your operation far beyond analyzing your occupancy and rental rates to include more influential key performance indicators. This is where her approach takes on an advocacy role as the recommendations she makes have these objectives at the heart of every session.