2021 VR Women’s Summit – Exclusive First Look: Findings from Rent Responsibly’s 2022 State of the STR Community Report with Alexa Nota, Jenna Fuhrman, and Brianne Pope

Harmful regulations are the biggest threat to our industry. After years of one bad policy after another, why are even long-standing VR destinations still struggling to find ordinances that work? And how do we solve the problem once and for all? Doing so requires a two-way conversation with our local governments, and this inaugural study dives deep into both sides of it: the needs and challenges of city staff charged with managing VR and STR programs, and the opportunities that responsible, professional operators have to cement their footing in their local tourism economies. In this session, attendees will get an exclusive first look at key findings from the study, including quantified benefits VRs bring to their communities, opportunities to bridge the gap with local governments, and other insights for win-win solutions in every destination. Plus, we’ll share how to use this new information to strengthen your business and build a robust 2022 advocacy strategy—no government relations experience required.

Presenters:
Alexa Nota, Co-Founder & COO, Rent Responsibly
Jenna Fuhrman, Marketing Manager, Rent Responsibly
Brianne Pope, Head of Community Programs, Rent Responsibly

Alexa Nota wakes up in the morning each day to protect and promote what she loves. Professionally speaking, that’s the short-term and vacation rental industry, and it’s an ecosystem of local businesses. She currently serves as the Executive Director of Rent Responsibly, a short-term rental advocacy association and platform that helps local alliances create a sustainable future for STRs in every community. Most often, that means she empowers our advocacy team to help these groups of hosts and managers engage with their local governments to create fair and effective policies so they can continue to operate and grow in harmony with their town.

Jenna Fuhrman is an experienced Marketing Manager thriving in the short-term rental industry. She is passionate about building relationships, strategic marketing, & software and an energized professional who is striving daily to grow Rent Responsibly’s brand awareness & digital footprint. Jenna works daily to strategize, implement, and market successful campaigns with measurable results.

Brianne Pope started her career in the short-term rental industry working as the Director of Client Engagement for TruPlace Visual Solutions, and she now heads up Community Programs for Rent Responsibly. Her talent is rooted in creating and maintaining successful relationships with partners, vendors, and her own teammates. She focuses her energy on anything that allows her to use her extroversion and creativity to assist partners with their needs.

More about Rent Responsibly: Rent Responsibly is the community building and education platform for local short-term rental alliances. Their tools and alliance management services equip local leaders to build successful, self-sustaining organizations of short-term rental hosts, managers, and all other stakeholders. Rent Responsibly makes it easy for leaders and members to connect, collaborate, solve common challenges, advocate for themselves, steward their communities, and rent responsibly. (https://www.rentresponsibly.org/)