2021 VR Women’s Summit: Fundamental Shifts Shaping the Digital Marketing Landscape with Vanessa Humes

Do you need digital marketing when things are good? You may have been up to speed on marketing tactics and trends pre-COVID, but vacation rental marketing is rapidly transitioning―with the demand for SEO to drive direct bookings and traffic at its core. What have you missed during the last year? From targeting restrictions to algorithm updates to travel personas, Humes will take us through changes in marketing tactics that are impacting the vacation rental sector, including the future of usable data after mandated restrictions are implemented. More importantly, some of these updates are putting more power in your hands than ever before, allowing you to out-market your marketing company and smoke the competition!

Vanessa Humes, Director of Sales & Marketing, ICND

Vanessa Humes is the Sales & Marketing Director (aka Master of the Universe – really it’s listed on their website) at InterCoastal Net Designs (ICND). When she’s not working on building new relationships and strengthening existing ones, she’s working with the team to make ICND the best it can be. She’s spent the last 10 years of her professional career in the Vacation Rental Industry, but prior worked with major hotel brands in Myrtle Beach. Her passion has been, and always will be, to get more direct bookings for her clients and share successful tactics that can be implemented into any marketing plan. If you want to find Vanessa and her colleague, April Burns, find the music and drinks. They will be the ones starting the party and looking for more people to add to the fun.

More about ICND: InterCoastal Net Designs offers a wide array of website services including Web Design, ColdFusion Web Hosting, Search Engine Optimization, Database creation and maintenance, Internet Marketing, and target market emailing. At ICND, they specialize in ingenuity, innovation, and imagination – your technology partners for creating new media experiences and e-business applications. For fifteen years, ICND’s staff of experts has taken the initiative to partner with our clients to target their specific needs and creatively develop personalized technology solutions.