The secret to homeowner retention is building relationships that are based on trust. This session will cover innovative (yet easy!) ways you and your team can build trust, respect, and loyalty with your homeowners. Bradford will cover specific, regular one-on-one communication ideas as well as en masse unscheduled touchpoints, how to speak the truth, how to gift and entertain them, and tips to surprise and delight. Avoid having a homeowner leave your program because they simply didn’t feel like they connected with you or knew what you were doing for them. If you save just one homeowner with this session, it’s worth your time!

Sarah Bradford, CEO, Winter Park Lodging Company and Steamboat Lodging Company, and Host of the Sarah and T Podcast

Sarah Bradford owns Winter Park Lodging Company and Steamboat Lodging Company with her husband, Chris. Both companies focus on higher-end luxury vacation rentals, and they are currently updating several to bring them out of 1999. Sarah also is the co-host of the popular professional vacation rental podcast, “Sarah and T” along with Tim Cafferty, owner of OuterBanks Blue and Sandbridge Blue.

More about Winter Park Lodging Company: Winter Park Lodging Company provides new, clean condominiums, cabins, homes & townhomes in Winter Park, CO. with sales of transportation, lift ticket and ski rentals. Winter Park Lodging CO. is a locally owned and operated vacation rental management company that finds the best property for you, the guest, during your Winter Park Colorado vacation.

More about Steamboat Lodging Company: Steamboat Lodging Company is a full-service vacation rental management company. When you choose to rent your vacation home with Steamboat Lodging Company you are choosing to work with the experts. We handle the marketing, guest bookings, and everything in-between in order to maximize your rental income.

More about “Sarah and T” Podcast: Brought to you by Tim Cafferty of OuterBanks Blue and Sandbridge Blue and Sarah Bradford of Winter Park Lodging Company and Steamboat Lodging Company, the “Sarah and T” Podcast is the first podcast focusing solely on the professional vacation rental manager.