2021 VR Women’s Summit: How to Successfully Pursue New Homeowners with Sarah Bradford, Jennifer Frankenstein-Harris, Annee Martin, and Sharon Walker

We now have a whole new industry, thanks to an influx in demand of consumers wanting to stay in private residences. Many owners who are currently renting are wondering if there is a better property management service available; RBOs are considering moving into a managed service; and more owners than ever are starting to consider renting out their homes for the first time to get into this “new” and growing market. How do you set yourself apart? How do you get their attention? How do you close the deal? In this panel, Sharon Walker, owner of Walker Luxury Vacation Rentals, along with some fierce leading ladies that aren’t afraid to close a deal, will dig into the most steadfast and original methods of portfolio growth through organic owner acquisition. Come to this very focused session to hear some of the most successful managers and industry leaders share who, how, and when they target new clients, their value propositions, marketing secrets, and strategies for closing the deal.

Panel:
Sarah Bradford, Owner, Winter Park Lodging Company and Steamboat Lodging Company
Jennifer Frankenstein-Harris, Senior Consultant, Great Ocean Condos and Homes
Annee Martin, Founder, Sanctuary Vacation Rentals
Sharon Walker, Founder/CEO, Walker Luxury Vacation Rentals

More about Winter Park Lodging Company: Winter Park Lodging Company provides new, clean condominiums, cabins, homes & townhomes in Winter Park, CO. with sales of transportation, lift ticket and ski rentals. Winter Park Lodging CO. is a locally owned and operated vacation rental management company that finds the best property for you, the guest, during your Winter Park Colorado vacation.

More about Steamboat Lodging Company: Steamboat Lodging Company is a full-service vacation rental management company. When you choose to rent your vacation home with Steamboat Lodging Company you are choosing to work with the experts. We handle the marketing, guest bookings, and everything in-between in order to maximize your rental income.

Great Ocean Condos and Homes was founded in 2008 and is the only multi-complex online booking network in New Smyrna Beach. Their management services keep up with growing clientele, provide different rate schedules for holiday and off seasons combined with outstanding customer service. After almost 10 years of ownership, Great Ocean Condos and Homes is now the largest vacation rental management company in New Smyrna Beach and the Greater Daytona area.

Sanctuary Vacation Rentals was founded in 2008 by Annee Martin, whose background in interior design and the hospitality/food world (she was a chef and co-owner of the Inn at The Round Barn Farm in Waitsfield, Vermont 1990-2000) perfectly equipped her to create a business devoted to the care and comfort of visitors. Annee started informally renting out friends’ homes during the real estate slowdown in 2008 and soon realized the demand for vacation rental homes on the Monterey Peninsula. Her business has continued to grow thanks to many referrals from friends and happy clients. Annee now has a great team of over 20 professionals who are committed to creating the best vacation rental experience possible for you and your family.

Walker Luxury Vacation Rentals is dedicated to luxury vacation rentals. They are not a clearinghouse of short-term rentals, rather concierges that enjoy helping discerning, out-of-town clientele enjoy Austin and a 5-star experience. They are recommended by guests and homeowners equally for our high-level services and unparalleled satisfaction.