The Three Ps of Brand Standards: People, Process, and Promise
Session Description:
2021 VR Women’s Summit – The Three Ps of Brand Standards: People, Process, and Promise with Koryn Okey
With increased focus on contactless check-in and less one-on-one interaction with guests, it’s critical for teams to be aligned on company brand and service standards. How do you hire (and train) your team to execute on internal processes? How do you empower your staff to do their part in delivering your brand promise to owners and guests? In this session, Koryn Okey, vice president of client experience at Breezeway, will discuss the three Ps of vacation rental brand standards: people, process, and promise and the importance that each component has on elevating and showcasing your hospitality brand.
Koryn Okey, VP Client Experience, Breezeway
Koryn Okey joined the vacation rental space in 2008. Prior to joining the industry, she worked in advertising at a magazine for 5 years, and before that sold paper. She fell into the industry when she joined what was, at the time, a tiny little start-up company called Flipkey that was specializing in online guest reviews for the vacation rental space. After leaving the industry for about a year and a half in 2015, the founder of Flipkey gave Koryn a call to discuss his new business, Breezeway. Today, she sits as the VP of Client Experience at Breezeway, an operations software that helps with the back-of-house workload by helping managers schedule field staff, coordinate housekeeping, inspections, maintenance, and really manage properties at a deep level.
More about Breezeway: Breezeway’s property care and operations platform helps coordinate, communicate, and verify detailed work, and deliver the best service experience to clients. A lot of time and effort goes into maintaining quality, safety and cleanliness across your properties – our tools empower you to automate your operations and deliver an amazing rental experience.
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