2021 VR Women’s Summit: Using Virtual Tours to Stand Out and Win Inventory with Ashley Kraft, Rebecca Lombardo, Alex Husner, and Jill Schott

What exactly is a virtual tour? And how do you know which type is right for your home(s)? Vrbo estimates a 15-18 percent higher lift on properties with a virtual tour, and TruPlace found an average 3-10 minutes of viewing time on tours when guests are booking direct. Homeowners are also looking for companies that are going to offer their property something unique to increase bookings. Takeaways include the differences between virtual tour options, deciding whether to do virtual tours in-house or outsource and what’s worked well for other vacation rental companies.

Presenters:
Ashley Kraft, Partner Success Manager, Vintory
Rebecca Lombardo, Chief Marketing Officer, TruPlace
Alex Husner, Chief Marketing Officer, Condo-World
Jill Schott, Owner, Tahoe Moon Properties

Determined Small Business Owner with experience as a results-oriented Account Executive, Ashley Kraft has a 10-year history of deepening client relationships by providing exceptional service, support, and strategic direction. She is skilled in sales, hospitality, short-term rentals, event planning, real estate, budget tracking, social media, CRM systems, administration, negotiation, operations, marketing, and revenue growth.

Rebecca Lombardo has successfully worked in business development roles helping deliver results. She also brings a higher level of thinking to the table and has a knack for connecting the dots between the data and the decisions. In her current role, she is establishing partnerships with real estate brokerages and vacation rental property managers.

Alex Husner has led the strategic marketing and business development efforts for Condo-World since 2009. She manages a team that has grown the company from a local vacation rental business into a nationally recognized condo marketing and technology enterprise. Alex has a passion for developing strategies that drive sales overnight and brand over time, connecting all aspects of digital, social and traditional marketing to keep Condo-World at the forefront of their highly competitive market.

Vintory is the number one property acquisition platform that helps you grow your inventory. Vintory is the first and only platform designed exclusively to help Vacation Rental Managers recruit new homeowners and add more properties to their management program.

Focused on business development through relationships and results. Connecting brokerages, vacation rental property managers, corporate housing providers and new home developers, with TruPlace, the best property visualization company in the U.S. Helping real estate agents property managers leverage the best 3D video, drone photography, virtual tours and combinations thereof to move these properties faster. TruPlace launched in 2003 to help owners sell or rent properties by marketing them with a unique virtual tour format. Today TruPlace is known across the U.S. for providing premium property visuals such as professional photos, interactive floor plans, 3D tours, and walkthrough videos to best showcase property listings and vacation rentals.

CONDO-WORLD® has established a reputation for innovation and market leadership that has defined the company on a local and national scale since 1985. CONDO-WORLD® manages 400+ properties in North Myrtle Beach, SC, and also operates a proprietary hybrid OTA model to book reservations for partner resorts and rental companies in several additional destinations. Current markets served include Myrtle Beach, Panama City, Destin, South Walton/30A, Orlando, Pigeon Forge, Gatlinburg, and Hilton Head Island. CONDO-WORLD® is a think-tank for great ideas, sustained and implemented by people who embrace the vision for a future that is up to us to define.

Tahoe Moon Properties is a property management company that handles over 80 North Lake Tahoe vacation rentals and ski leases. The majority of properties are dog friendly and most come with multiple amenity options; these include hot tubs, beach access, lake views, lakefronts and homeowner association privileges.