Let’s be real: women are dominating the direct booking game — and it’s not by accident. We’re not just marketers; we are the target guests. We know what she wants because, let’s face it, we are her — the planner, the researcher, the one with the discretionary income and taste. That insight is pure gold.

Our intuition tells us when to run a promo, hold firm on pricing, or freshen up that homepage. Our creativity shines in everything from eye-catching subject lines to scroll-stopping social posts and emotionally resonant ad copy. And our emotional intelligence? It shows up in the details that guests remember — the stocked kitchen, the fenced yard, the thoughtful welcome note. We don’t just sell stays — we craft experiences.

We’ll also talk about websites — because women instinctively understand how to create flow, build trust, and convert. From layout to language, we know what turns lookers into bookers.

This session will explore how uniquely feminine strengths — intuition, empathy, creativity, and connection — give us the edge. We’ll wrap with real-world success stories from amazing women who’ve turned these traits into serious business results. So whether you’re running the marketing show or building a brand, come get inspired, validated, and empowered — because the data’s in and the verdict is clear: women do it better.