In the vacation rental world, competition can be fierce—but what if the real win is in collaboration? Welcome to Co-opetition Coalition, a dynamic session that explores the bold idea of working with your competitors, not against them. Learn how leading with hospitality—not just for guests but for peers—can unlock new partnerships, build community trust, and drive collective growth. We’ll share ideas on how vacation companies are co-hosting events, swapping best practices, advocating for their industry and their community, and even teaming up during high-demand seasons. From sharing trusted vendors to launching joint initiatives like beach cleanups, you’ll walk away with ideas (and maybe even a new friend or two!) on how to build a stronger, more supportive local ecosystem.

This isn’t kumbaya—it’s smart forward-thinking business wrapped in a little hometown hospitality and served with a splash of competitive spirit. Because let’s face it: leading a vacation rental business can be lonely. But it doesn’t have to be.  Come ready to share, laugh, and collaborate!