ADR and occupancy have a place—but business (and life) has evolved. Today’s travelers are spontaneous, selective, and driven by experience—and your metrics should reflect that. Holding on to outdated data can slow you down, cost you money, and keep you playing small.

This empowering session is all about taking back control. You’ll learn how bold, forward-thinking women in vacation rentals are ditching old-school KPIs in favor of smarter, more intuitive strategies. From turning flexibility into profit, to minimizing risk and maximizing rebookings, you’ll leave with tools to grow your business with confidence—and lead with metrics that match your momentum.  

What you’ll learn

• ADR and occupancy are great for looking back—start planning with the data that helps you move forward, not just reporting on what already happened.

• The modern metrics that track what really matters—like trust, agility, and rebooking power.

• How to uncover hidden revenue leaks before they slow your growth.

• What the big players (airlines and hotels) know about turning uncertainty into opportunity.

• New levers to optimize your revenue strategy including smart insurance design that isn’t just risk management—it’s a growth strategy.
• Inspiring examples of businesses outperforming the market with smarter data strategies.